Step Right Up - Get Your Bio Card
April 18, 2008
Marketing now offers a Bio Card for our sales reps. This 7″x7″ card is all about you! The idea behind this card is that your greatest differentiator is YOU. Often, your prospects give their jobs to whom they like and trust best. These bio cards are a great tool to help them get to know you…or remember you once your hang up the phone or leave their office.
They are 7×7″ so you can slide them in the pocketfolder slit - right behind the new Primer. Also, they fit handily in a square envelope that can be mailed. The unexpected square size makes them stand out. You can give them away at tradeshows. They also make great frisbees for when you need to disperse them fast at a convention or large meeting.
How do you get yours?
We need your help! Three things have to happen:
- We need you to schedule a time with Craig (who just left on a 2 week vacation) to have your portrait shot and a candid photo taken in the plant (talking with a customer or hard at work).
- You’ll need to run the interview gauntlet with Craig. Schedule a 15-30 minute sit down so Craig can ask you a few questions about “What makes you special”. (It’s not that painful, really.)
- Here’s the hardest one. We need you to contact three of your best customers and get them to send testimonials to you. The testimonials need to be about you as their consultant. (not just generally about Progress.) We really need at least three. Try to get a variety of topics. One can be about your reliability. Another can be about your expertise. And another about your integrity…or professionalism…etc… The best testimonial will be about two paragraphs long.
Please be patient with us as we schedule you. And in this situation…the squeaky wheel gets the grease, so please take the initiative to schedule your appointments with Craig. Also, the sooner you get your testimonials, the better!
Thanks,
Marketing
Posted by mgiant
